15 SEO Friendly Article Writing Tips to Follow in 2022
People running different online businesses frequently use “Content is king” in the SEO environment. It is a known fact that website content is vital for other on-site activities. For this purpose, we decided to closely observe everything relevant to this topic and discuss SEO-friendly content writing in detail.
What It Means to Make Your Content SEO-Friendly?
SEO-friendly content help search engines rank higher. It works if you do not stuff it with the keywords which makes it for search engines to find, understand, and connect your created content to the topic you target.
Search engine robots can easily comprehend and navigate the website through SEO-friendly articles. Numerous ranking factors and guidelines determine what should be on higher rank in the SERPs. In the past, SEO experts sufficiently stuffed the keywords in the content without making any sense; despite it, your website could rank on top in the search bar.
Anyhow, the criteria have altered. Nowadays, it would help if you thought about the expectations and needs of real people while creating the content strategy, and SEO-friendly equals user-friendly.
Why SEO Optimized Articles Are Necessary?
It helps if you discovered everything about your need to write an SEO-friendly article before familiarizing yourself with various guidelines for different type of content elements on multiple websites. Anyways, SEO- friendly content helps you increase your search views and ultimately bring conversions right in.
Two major reasons prove that investing your time in creating SEO- friendly content is worth it for Google and benefits people. First, you must know that creating SEO-friendly content writing is worth it since it adds value to Google.
The search engine gets a hint about your online business when you saturate your product, offer, or category description with the crucial keywords for your business. Thanks to this, it will let robots know when you should display your website to users and your offers related to certain types of user queries.
Try to make your scripts natural and unique, as Google values this and display top websites with authentic information high in the search results. Accurately created content is a fundamental website element that increases the reliability of the users and the search engine algorithms in 2022.
Similarly, the second important reason is that websites and online stores are created primarily for clients. Therefore, grabbing their attention and motivating them to accustom themselves to your brand is essential.
Try to present your business accurately through your homepage since it serves as a business card and convinces your users that they will get benefits after selecting your services and goods.
You tailor your writing style to the target group. A great approach to creating long-term relationships with clients is through valuable content. Ensure clients’ most vital categories, products, or values are visible when they enter the website. This way, people can easily comprehend what they should expect from your web page.
Tools to Write Excellent SEO-Friendly Articles?
- Hemingway (writing assistant)
- Grammarly (fix grammatical errors)
- SEMRush (content analysis tool)
- Yoast SEO (WordPress SEO plugin)
- Fraise.io (AI writing assistant)
- Clear Scope (content optimization)
- Jasper.ai (AI writing assistant)
- Surfer SEO (SEO-friendly content writing assistant)
- Copy.ai (writing assistant)
How to Begin Writing SEO-friendly Content?
A significant improvement has taken place in search engine optimization over the last two decades. The era of publishing high-volume scripts of low-quality, insubstantial content and hoping your search engine rankings to improve has long gone. In this age, SEO is not only a science but also an art.
It needs expert digital marketers and content writers to comprehend search engine ranking factors and prioritize searcher intent. In addition, they must publish high-quality and valuable content that engages Google’s algorithms and users. Following are the best SEO-friendly content writing tips.
- Understand the Site Structure and Technical SEO aspects
- Comprehend factors for search engine rankings
- Improve User Signals with the On-Page Practices
- Give priority to good Outbound and Inbound Links
- Renew old SEO-content
- Improve content to obtain Google Featured Snippets
- Determine and represent search intent
- Use adequate set of keywords
The tips help you in the process of how to write friendly content.
15 Go -To Tips for Writing SEO Friendly Content?
As a business owner, you know that creating and sharing content is key to attracting customers and growing your brand. But what about when you’re strapped for time or just don’t know where to start? Here are some great tips for writing SEO-friendly content that will help you get the most out of your efforts.
1. Market Research & Competitor Analysis
You must collect and analyze data before initiating your SEO journey. Firstly, generate buyer personas and determine keywords. After this, collect data utilizing Q&A sites, heat maps, and surveys. Then, remember the culture, take the assistance of CRM and conduct competitor analysis. This approach helps you to reach your potential clients.
2. Identify Your Target Audience
Another vital step for writing an SEO-friendly article is identifying your target audience, and the following steps will help you for this purpose.
- Comprehend the demographics of your recent clients.
- Use social media insights
- Determine your inside and outside competitors
- Assess the SERPs (search engine result pages)
- Interview and survey your present clients
- Determine the queries being asked about your core subjects
- Use content analysis tools
3. Create a Powerful Keywords List
If you’re looking to increase traffic to your website and improve your rankings in search engines, then creating a robust keywords list is essential. Here’s how to do it:
- Utilize an online keyword research tool and search thousands of keywords.
- Use Google Search suggestions and determine related keywords.
- Use Google Trends to discover trending keywords.
- A free keyword research tool helps you to find competitor keywords.
4. Search Intent Evaluation
Consider the needs of people and their reasons for searching your Web page for the services or products you offer. It would help if you tried to make your Web page content relevant to possible clients’ search intent and requirements. It is the best method for improving your company’s clients’ trust, image, and sales rate.
If the bounce rate is high, it negatively impacts your rankings in the Google search results. So, try to ensure that clients’ do not leave your Web page early. While searching keywords, you can see that your Web page is displayed for keywords phrases showing search intents. You must consider possible components you can instill to fulfil users’ requirements.
If you can satisfy clients’ requirements at various stages of sales, it will help you improve your company’s website traffic and reputation. Therefore, remember search intentions during SEO-friendly article writing.
5. Formulate a Well-Structured Format
Your focus should not be only on improving the content but also try to formulate a well-structured format. It will help if you put some effort into finding data that you can use to attract users’ attention to get the top position in the research bar. The users will not be interested in reading your content if it does not add value. They will trust you the least in the future.
Do not repeat texts or use trite formulas. You must ensure the reliability of the data by checking it on a few sources. Try to add some questions and their answers in paragraphs and headings. It will increase the transparency of your content. You should be able to represent yourself as an expert while being an author. You must learn some skills to achieve this goal.
6. Write Catchy Article Titles
Are you searching for practical tips for SEO-friendly content writing? Write a catchy title that appeals to users’ attention and motivates them to click on the link of your article!
Keep in mind that you should not use click baits.
Even if they worked best in the past, now a day’s majority of people relate them with AI based content. The title of your article must be according to the actual content of the article. In another scenario, users will leave your website once they feel you just tricked them.
In an SEO-friendly article, ensure the title contains a keyword crucial for your rankings and website. It will help you improve your position and visibility in the search results for particular phrases.
7. Choose Ideal Content-Length
People are not interested in reading lengthy content. Attempt to divide your content into separate long sections and short paragraphs with catchy video content, infographics, and graphics. It will assist your users in relaxing. Some users searching for precise answers to questions may become confused when they feel they have to go through some pages of long text to get the information they require. Consequently, they may leave your website and select web pages of your competitors who display their content transparently.
An adequate content structure will optimize your website navigation and may motivate users to stay longer on your page.
Following the SEO-friendly article writing tips, utilize proper headers to inform readers what they can find in a particular text portion. Attempt to divide the long text into brief paragraphs. After this, try to highlight the essential information.
8. Put Keywords in H1, H2, H3, H4
We have already discussed that adequately structured content optimizes search results and facilitates people to find required data. It would help if you tried to divide your text into brief paragraphs and put a good header (most probably a question) that contains a keyword utilized naturally at the start of each section.
It’s the best way to keep the structure of your content transparent and organized. It helps the users to find required information by scanning the text. At the same time, robots will find that you have given answers to particular search questions.
9. Find LSI Keywords and Include Them in Content.
Ensure you choose the correct LSI keywords (keywords that are relevant to the target keyword) before optimizing your webpage and saturating the texts with keywords. Use adequate tools like Google search console, SEMrush, or Ahrefs to check your content’s LSI keywords.
Choose phrases that are appropriate and relevant to your business profile. After this, consider keywords you must include in your business strategy. Although it is a fundamental point in SEO-friendly article writing which is essential for getting success.
When choosing essential keywords, ensure to utilize them in all-elements such as text body, alt texts, meta descriptions, titles, and headers.
10. Add Relevant Internal/ External Links
Website rankings are determined by the number of backlinks from different websites. Sorting out backlinks within your existing content and adding it to new posts is an important technique of creating search engine optimization-friendly content.
Apart from optimizing navigation and facilitating users to reach other texts that may answer their requirements, you also motivate people not to leave your website quickly. This step will have a positive impact on your average time of web session. Relevant and good internal linking is beneficial and compulsory.
Remember that your internal links must be relevant to your article. It is worthless to add irrelevant links. Generate the thematic clusters that comprise one main page and other subpages that discuss the topic. This internal linking strategy is effective and appreciated by search engine robots and users.
11. Optimize URL Structures
Ensure to optimize your URL structures and include particular keywords and phrases.
Other than improving your rank in the search results, it will increase the reliability of your visitors in the safety of your webpage and convince visitors that your website is safe. Moreover, users know about hacker attacks and do not want to click on dubious links.
SEO- friendly URLs positively impact the number of people who visit a website. When users observe readable addresses in the text, they click on these links because they already get an idea about the webpage’s content.
12. Write Catchy Meta Title/ Description
You should write a catchy Meta title/ description for relatable keywords to make sure that they motivate users to open the link and explain what type of content is on your website.
Although Meta descriptions do not affect SEO and are explicitly generated to motivate users to visit a webpage, Meta titles are essential components of on-site SEO functions.
Great optimization of Meta tags is not an easy task, and it needs a lot of skills since each element can tremendously affect the rankings of search engines. So, if you are not skilled enough, you can reach SEO experts for help.
13. Do Not Forget to Add CTA’s (Call-to-Actions)
The call to Action button should motivate users to take specific steps that facilitate them in accomplishing their goals. Some of these may include sharing the webpage, add item to the shopping cart, submitting a contact form, or subscribing to a newsletter.
Ensure your CTAs are relevant yet notable on every landing page. Including a call to action in your SEO-friendly article may translate into brand recognition, conversions, positions, and higher website traffic. It should increase the interest of users to learn more.
14. Add Helpful FAQs to Appear in Featured Snippets
Try to add helpful FAQS to appear in featured snippets. You can add them at the bottom of your blog entries. Another way is to create a separate page that includes frequently asked questions about your business activity and a specific deal will improve the SEO structure. The users can readily get necessary information due to this.
In addition, if Google indexes your webpage and observes sections with queries and brief, precise answers, it can show up in Google Featured Snippets. By this, you will obtain high positions in the search results. Ultimately it facilitates you in gaining a competitive edge over your competitors.
The users who are interested in learning more about a specific problem will always click on the links appearing in the Featured Snippets.
Some examples of FAQs are given as follows:
- How to make SEO friendly content?
- How to write an SEO friendly article?
- What is an SEO friendly article?
- What is SEO friendly content?
15. Create Schema Markup
In short, Schema markup is a code that you add to your HTML to facilitate search engine robots to assess and comprehend your content to give users accurate and reliable information already in the search results.
Schema markup helps robots to understand that a specifically mentioned number is a cost and provided street name is the location of your headquarters. Schema markup is helpful when you use it in the online store to mark components that include:
- Contact Details
- Product names
Best SEO-Friendly Content Writing Examples
If you’re still stuffing your content with keywords in the hopes of ranking higher, you’re doing it wrong. Search engine optimization (SEO) is all about creating valuable content that will rank well in search engine results pages (SERPs). And that means writing for your audience, not for the search engines.
There are a number of things you can do to make your content more SEO friendly. Following are a few steps that you should follow:
- Perform in-depth keyword research
- Research what content is popular on your topic.
- Content should not sound promotional at all
- It should follow all the SEO guidelines
- Use keywords throughout your article but don’t overdo it.
Creating SEO Friendly Content- The Takeaway
You should have in-depth knowledge and skills for creating SEO-friendly articles because of the complexity of this task. It is vital to remember that every Google update reveals to us that it is only related to the users.
Even if you have thought about a content idea, weighing it against actual users’ queries and needs that enter into the search box is essential. Immaculate content will not be advantageous if you have not optimized it and simply would not reach to potential readers.
Invest your time in devising adequate planning, do proper keyword research, reflect on thematic clusters, transform your content, and manage metadata and internal linking. These factors will assist you in reaching the expectations of search engine robots and users. Still, if you’re looking for an expert help to rank your website on 1st page of Google look no further. Get in touch with our SEO specialists.
Still, if you’re looking for expert help to get your website ranked on the first page of Google don’t hesitate to give us a call. We’ll get you a quick free SEO analysis!